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The Science Behind Blog

How does anchoring affect consumer behaviour?
How does anchoring affect consumer behaviour?
January 14, 2017
What happens to your brain when you walk into a shop and are faced with a huge, ultra-high definition, 3D television at the startling price of £14,899? Assuming you actually need a new TV, y
Does brain-training ruling affect neuromarketing?
Does brain-training ruling affect neuromarketing?
January 14, 2017
Lumos Labs, who make the game Lumosity, were recently fined $2m because they did not have sufficient scientific evidence to back up their claim that playing the game provided brain health ...

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