Is there a role for neuroscience in business?

Is there a role for neuroscience in business?

Believe it or not, neuroscience (in its widest context) has been around for quite some time. For centuries we have been interested in understanding the workings of the human brain. Up until the 20th Century, neuroscience was the study of the nervous system within the scientific disciplines that make up biology. After this time, it began to become established as its own field. Today, the neuroscience is often applied to study and build an understanding of human behaviour (not just the workings of the brain). Of particular interest to businesses is a relatively recent area of neuroscience known as cognitive neuroscience, which brings together the traditional disciplines of cognitive psychology and neuroscience – looking at the cognitive processes that shape behaviour and relating them to underlying theories of brain function.…
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