What we do

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What we do

Taking Information to Insight

The Science Behind uses neuroscience technologies and techniques to help clients better understand a variety of business phenomena in areas such as marketing, product/service design, personnel management and wellbeing and environmental design.

Our Services

Understanding people and their behaviour is key to developing successful products and services, designing effective spaces, developing great communications and experiences and improving wellbeing, productivity and performance.

The Science Behind offers neuroscience research services and expertise in order to assess and enhance a range of business concerns, giving you insight into human behaviour which can drive your business in the right direction.

Product and Service User Experience

Product and Service Design

Marketing and Communications


Environmental and Architectural Design

Sports Performance

Attentional, Visual and Emotional Involvement

Employee Wellbeing and Performance

Retail Insight


Understand how neuroscience can benefit your business

We also provide a range of training for you and your employees, to help you build awareness and understanding of how neuroscience can help your business.

Training is available as standard or bespoke workshops, seminars and lunch & learns.

At The Science Behind, we use a unique combination of academic, scientific, technical and business expertise for every project. We apply this combination to understand precisely the question our client’s are trying to answer.

Our Approach

Human behaviour is complex. It is multifaceted and influenced by a myriad of variables. For businesses and organisations looking for meaningful insight, interpreting and contextualising information about how we respond to the world around us requires the application of rigour to study design and output.

Each project we undertake is unique in its design. From the volume of subjects, the tasks they undertake and the technologies we use to gather the information, which our leading neuroscientists interpret and contextualise in order to deliver meaningful insight.

Why Choose Us

Confidence in results and recommendations

We are unique in that we can combine and time-lock the widest range of neuroscience techniques. This means that not only can we see the brain response we can time-lock it to specific events and validate it with other methods.

Integrity in study design and implementation

Our management and delivery team includes active neuroscientists; who are well positioned academics and are responsible for the study design and data analysis of all our services.

The right study for every question

The Science Behind doesn’t follow a one-size-fits-all model. Our approach and ability to apply one or many techniques from the widest range of available means that we are not constrained in anyway. Ensuring that each study is using the most appropriate methods to give the insight required.

Clarity and credibility

The Science Behind applies the same discipline to study design and output as is applied to academic research. This ensures high standards and excellence in study design and delivery based on fact and evidence and offering clarity in conclusions.